211

Here’s a quick walkthrough of my 2-Eleven replica project, for everyone who expressed an interest :-).

This project is based on a low-mileage (55k IIRC) Lotus Elise S1 which had been professional converted, by Auto-Teknix, from the Rover K-series to an Audi S3 1.8T BAM (225bhp) engine and gearbox.

The car was fully up & running and road legal before being crashed by the previous owner.  It suffered light rear end  damage, mostly to the rear clamshell and longerons, but not to any of the suspension pick up points or other safety-critical areas.

I bought the car and took the decision to rebody it into a 2-Eleven replica.  This was swiftly followed by a full strip down of the car to a rolling chassis.  However, the project stalled when I got the chance to buy a genuine 2-Eleven (lucky me) which somewhat diminished my interest in the replica project!

So, as it stands, the project car is now a rolling chassis on Ultralite alloys (new) & AO48 Advans (old) as pictured here.  Read on for more info.

The radiator was removed and front plastics cleaned up.  New front silicone rad hoses installed.  All eight wishbones were refurbed and Powerflex-bushed a few years ago (zero road miles since).  Adjustable motorsport front ARB fitted.  Front brake calipers remain in place.  Brake & clutch master cylinders remain in place.  Brake lines remain throughout.

Front & rear 2-Eleven-specific bulkheads installed.  These are Genuine Lotus panels sourced at great expense.

 

Lower dash panel removed per factory 2-Elevens.  Also lower side ali fixings removed (required for Elise bodywork but not 2-Eleven).  The steering column sits loosely in place.  Original S1 steering wheel.  Gear change mechanism in place with six-speed knob to suit Audi engine.

Damaged rear longerons removed and new, Genuine Lotus replacements sourced but not yet fitted, they’re shown here alongside the restored fuel tank (may need refreshing again as it was done a few years ago).  My intention was to fit a new Spitfire pump in it.  The rear tie rods will certainly need replacing.

A set of Lotus Exige S1 LSS coilovers were fitted all round.

I also sourced most of the 2-Eleven bodywork, approx half the panels are factory originals, the rest are copies.  Some of the original panels were damaged and all will require GRP work and paint.

Next you can see the inner side pods as mocked up.  Rivnut inserts are used throughout so all the external panels are bolt on/off.

Front-most rear panel mocked up.  Note space for filler cap.

Outer side pods mocked up.  LHS is genuine Lotus with some damage, RHS is aftermarket.

Boot lid mocked up.  This is normally finished with a central black grille and aero catches.

Aftermarket side scoops, showing both sides.

Genuine Lotus rear transom panel, looks worse in real life!  No rear lights included.

Front clam mocked up.  Genuine Lotus with some damage.  No headlights or access panels included.

Here is the Audi 1.8T BAM (Audi S3) engine & box which was removed (running at the time without problems apart from a small fix required to the throttle linkage).  It has been dry-stored and regularly turned over.

Then there are boxes of random parts removed during stripdown:

Also incuded but not pictured: 2x GRP race seats with harness holes (tatty) and whatever else I come across!

This would make an easy and cheap conversion into a track car or a more difficult (and expensive) back into a road car.  In terms of paperwork, I have the current V5c in my name and not much else. Location: Lightwater, Surrey, GU18 5SU.   The whole project is for sale, happy to chat about a deal :-).

Geoff Wade, md@marketingdirection.co.uk

Marketing Consultants: Unlocking Business Success Through Expert Guidance

In today’s rapidly evolving business landscape, the role of marketing consultants has become increasingly vital. These professionals bring a wealth of knowledge and experience to the table, helping businesses of all sizes navigate the complex world of marketing. In this article, we’ll delve into the world of marketing consultants, exploring their roles, benefits, and how they can drive your business towards unprecedented success.

Table of Contents

  1. Introduction
  2. What Are Marketing Consultants?
  3. Why Do Businesses Need Marketing Consultants?
  4. The Benefits of Hiring Marketing Consultants
  5. Key Services Offered by Marketing Consultants
  6. Choosing the Right Marketing Consultant
  7. How Marketing Consultants Tailor Strategies for Different Businesses
  8. Staying Abreast of Trends: A Consultant’s Edge
  9. Measuring Success with Marketing Consultants
  10. Collaboration: The Heart of Consultant-Business Relationship
  11. Common Challenges Businesses Face and How Consultants Help
  12. Cost-Effectiveness: Making Every Penny Count
  13. The Future of Marketing Consulting
  14. Incorporating Consultant-Recommended Strategies
  15. Conclusion
  16. FAQs
    1. What qualifications should I look for in a marketing consultant?
    2. How do marketing consultants stay updated on industry trends?
    3. Can a small business benefit from hiring a marketing consultant?
    4. How long does it take to see results from consultant-implemented strategies?
    5. Are marketing consultants specialised in certain industries?

1. Introduction

In an era where competition is fierce and consumer behaviour is constantly changing, businesses must employ innovative marketing strategies to remain relevant and successful. This is where marketing consultants come into play.

2. What Are Marketing Consultants?

Marketing consultants are seasoned professionals who provide expert advice and guidance to businesses seeking to enhance their marketing efforts. They possess a deep understanding of market trends, consumer behaviour, and effective marketing techniques.

3. Why Do Businesses Need Marketing Consultants?

The dynamic nature of the business landscape often leaves companies struggling to keep up with the latest marketing trends. Marketing consultants bridge this gap by offering specialised knowledge that businesses might lack in-house.

4. The Benefits of Hiring Marketing Consultants

Hiring a marketing consultant brings forth a myriad of benefits. From gaining an outsider’s perspective to accessing specialized skills, consultants provide a fresh take on marketing strategies.

5. Key Services Offered by Marketing Consultants

Marketing consultants offer a wide range of services, including market research, brand development, social media strategies, and campaign management. These services are tailored to address each business’s unique needs.

6. Choosing the Right Marketing Consultant

Selecting the right marketing consultant is crucial for success. Businesses should consider factors such as experience, track record, and alignment with the company’s values and goals.

7. How Marketing Consultants Tailor Strategies for Different Businesses

Marketing strategies are not one-size-fits-all. Consultants analyse a company’s industry, target audience, and objectives to create customised strategies that yield optimal results.

8. Staying Abreast of Trends: A Consultant’s Edge

Marketing is a constantly evolving field. Consultants stay updated on the latest trends and technologies, ensuring the strategies they implement are cutting-edge and effective.

9. Measuring Success with Marketing Consultants

Consultants utilise key performance indicators (KPIs) to measure the success of marketing campaigns. This data-driven approach enables businesses to track progress and make informed decisions.

10. Collaboration: The Heart of Consultant-Business Relationship

Effective communication and collaboration between the business and the consultant are essential. A strong partnership ensures that the consultant’s strategies align with the company’s vision.

11. Common Challenges Businesses Face and How Consultants Help

Businesses often face challenges like audience engagement, brand recognition, and lead generation. Marketing consultants provide innovative solutions to tackle these issues head-on.

12. Cost-Effectiveness: Making Every Penny Count

Contrary to misconceptions, hiring a marketing consultant can be cost-effective. They help optimise budgets by focusing resources on strategies with the highest potential for returns.

13. The Future of Marketing Consulting

As technology advances, marketing strategies will continue to evolve. Marketing consultants will play a pivotal role in helping businesses adapt to these changes and stay ahead of the curve.

14. Incorporating Consultant-Recommended Strategies

Implementing consultant-recommended strategies requires a commitment to change. Businesses that embrace these strategies often experience enhanced brand visibility and improved customer engagement.

15. Conclusion

In a business world characterised by constant change, marketing consultants provide a steady compass that guides companies towards success. Their expertise, adaptability, and strategic insights make them indispensable partners for businesses aspiring to thrive in competitive markets.

FAQs

  1. What qualifications should I look for in a marketing consultant?

    • Look for a consultant with a strong track record, relevant industry experience, and excellent communication skills.
  2. How do marketing consultants stay updated on industry trends?

    • Marketing consultants attend industry events, workshops, and continuously engage in research to stay current.
  3. Can a small business benefit from hiring a marketing consultant?

    • Absolutely! Marketing consultants can tailor strategies to fit the budget and needs of small businesses.
  4. How long does it take to see results from consultant-implemented strategies?

    • Results vary, but businesses often start seeing improvements within a few months of implementing consultant-recommended strategies.
  5. Are marketing consultants specialised in certain industries?

    • Yes, many marketing consultants have expertise in specific industries, allowing them to provide targeted solutions.